Social Relationship Management Defined

The purpose of this wiki is to define "Social Relationship Management" and help business mangers to explore and apply this new strategy and technology in their respective businesses

SRM Definition

What is SRM, for whom, why and how

General Comments

Random thoughts and brain storms around SRM

Vision for SRM

Where does it go? What is the future?

Contributor

Who are the contributor to this wiki

The term Social Relationship Management was coincidently coined and used by

Axel Schultze, Bob Thompson, Brian Solis, Esteban Kolski and some others.

Recognition and personal note: I (Axel Schultze) was a founding contributor to CRM 2.0 now SCRM from Paul Greenberg and much what we do was inspired by the work of Paul Greenberg and all of us trying to define CRM 2.0. And while there may be an overlap to SCRM, SRM has a much broader scope as it goes way bejond the sales focused customer relationship but social business relationships across all departments with no CRM baggage to carry with us.

This wiki is a collaborative effort of some of the most experienced business architects

(C) Copyright - all contributing members